Don’t write them either, not at the moment. Who has the time?
I skim books, as audio recordings, in five-minute increments, on the way to the store. So, my apologies for an occasional book review. Lately I listen to lots of books on technology entrepreneurship. At one point I was reading lots of Science Fiction. So it goes.
So, I listened to a recording of Who Moved My Cheese? The book is 96 pages, 94 pages too many. You can pretty much get it from the title. If not, let me summarize it for you. Life circumstances change, including sources of nourishment. If you do not adapt to change by looking for ‘cheese’ in new places you will go hungry. Business people do manage to make a leap from ‘cheese’ to ‘revenue.’ They think of this as a profound metaphor for having to adjust to shifts in the marketplace.
Do not look at me with a strange expression. That’s the whole book. I will not comment about the cheesy title. That’s not a very satisfying stab – they present such an easy target. One redeeming quality of the book is that two of the characters are mice. We have a predilection for cute small furry creatures. Entertainment empires were built around that. I salute the author who found a product this easy to consume. The dude made his own cheese.